Learning Video Templates and Examples

VIDEO.

Informational

The proper presentation of information is key for achieving viewer attention and recall in educational video.  Ideally, an information video will contextualize the concept being presented so the viewer is adequately prepared to process the information. Next, the video should present its core concept and offer the viewer a framework for personalizing the information. The final steps for a successful video involve elaborating the information with meaningful examples and then providing a clear opportunity for information recall. This format provides positive reinforcement of the content being presented and delivers an optimized presentation of information along with a demonstration of mastery. Information videos should be no longer than five minutes, and the appropriate blend of visual and audio channels must be employed to achieve optimal cognitive load and information retention.

VIDEO.

PROMOTIONAL

Video is an essential tool for promoting an organization, service, or product in today’s media-based society. A successful promotional video will make a clear statement about the company or organization’s brand, and should answer three important questions:

• what – what information do you want to convey about your company?

• why – why should someone choose your company or organization instead of another one?

• how – how will this benefit the viewer and how can they take the next step?  

A promotional video should reinforce its message with a clear narrative and with examples, and it should provide viewers a workable framework for information recall. Finally, the promotional video should conclude with a call to action that prompts viewers to take the next step toward engaging with the company or organization.