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What are Product videos and why use them?

Product videos are all about educating your team or customer about the features and benefits of your product. They straddle the line between a commercial and a more glamorized educational video. No matter the tone and approach, product videos are designed to make your audience more confident in your product's ability to solve their problems. That's why they can work for both internal teams, like Sales and Customer Service, as well as your target customer in certain phases of the buying journey. From promotion to professional training, premium quality product videos give you an edge in even the most crowded markets.

What are Product videos and why use them?

Product videos are all about educating your team or customer about the features and benefits of your product. They straddle the line between a commercial and a more glamorized educational video. No matter the tone and approach, product videos are designed to make your audience more confident in your product's ability to solve their problems. That's why they can work for both internal teams, like Sales and Customer Service, as well as your target customer in certain phases of the buying journey. From promotion to professional training, premium quality product videos give you an edge in even the most crowded markets.

Exciting demonstrations of the product
Engaging graphics that enhance product features
1 to 2 minutes, depending on the product and the medium/venue
Tone that interests and engages the intended audience