4 min read

5 Reasons Why Your Corporate Event Needs a Videographer

February 15, 2017

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If you’ve got a corporate event coming up, you’ll want to capture it with proper corporate event video production, there’s no question about that. Event video coverage is a great way to build brand awareness for your company and get people interested in and excited about what you do.

After looking at event videography rates, you might be tempted to try to figure out how to film an event yourself. Videography is like photography, writing, and other pursuits, in that everybody can do it, but it takes specialized skill to do it well.

If you’re looking for quality event video production, it’s almost always worth the investment to hire a videographer. While it’s always fun to collect video shot by attendees or hosts of an event (and that has its place in videos too!), the finished product will be of a much higher caliber – and a better representation of your business – if it’s shot by a professional video production company.

Here are five more reasons why it is worth it to invest in event videography.

1. A Professional Corporate Event Video Reflects on Your Company

People who are watching your corporate event video aren’t just learning about who your company is and what your company does. They’re also learning about your commitment to quality.

If your event video looks like it was shot off the cuff by an employee on someone’s phone, people may assume you take that kind of approach to your business and service to your customers. You don’t, but it’s an easy assumption to make. 

A professionally shot, high-quality video signals to viewers that your company appreciates quality and seeks it out in everything they do. It also shows your attention to detail and what they can expect when they choose your business to handle their own event or service.

2. A Professional Videographer Stays Out of the Way

A professional videographer knows how to film an event unobtrusively, allowing activities to continue uninterrupted.

If you’re not used to doing professional videography, it’s easy to not be aware you are disturbing your invitees and disrupting the event while trying to capture it on video. This can not only alienate attendees but also affect your finished product – and the success of your event.

Additionally, if your event is live-streamed, the last thing you want is for your live events to be blocked by an unprofessional videographer. Our team knows how to film special events in a professional manner without obstructing the action.

3. A Professional Videographer Knows How to Edit

Videoing your corporate event is about more than just filming, it’s knowing how to cut the event together, how to mix the shots and the sound, and add music and any subtle effects or graphics that will make the video really shine. There is a lot that goes into post-production that an amateur simply cannot replicate. 

Editing your video without the benefit of a dedicated studio with years of experience just won’t have the same effect when it comes to capturing the energy and mission of your event. It also will not show the level of detail that your video could contain if a professional corporate event video production company did it.

4. A Professionally Done Video Tells a Story

Companies with experience creating videos do more than just capture actions digitally, they also find the story in the event they are recording and use their videography skills to tell that story. This storyline is reflected in what they choose to shoot, when they shoot it and how they edit it all together.

It’s that storyline that is going to capture the attention of your audience and give your video the desired effect. It’s also going to stir up emotions and passion in your audience, creating momentum in your company and with your customers that will last until your next event. Remember that any video you share with your customers or employees is a video marketing exercise that helps you build brand awareness. Let your corporate event video reflect positively on your business.

5. A Professional Video Gets Done on Time

If you assign one of your employees to handle your corporate or conference videos - or choose to do it yourself - it may take longer than expected. Without a great deal of post-production experience, putting your footage together in a way that achieves the desired result could take extensive trial and error.

You may not have the time for that, especially if you’re working to recap an event and show stakeholders or customers how successful it was. While unexpected problems can always pop up, if you agree with a professional videographer on a timeline for completion, they will be able to deliver. This is particularly important if you want your video to be used for marketing purposes or to showcase your recent event.

Finding a Professional Videographer in the Oklahoma City Area

If you need to find a conference videographer in Oklahoma City, you may want to start your search with Oklahoma’s premier video production company, NextThought Studios. NextThought Studios has experts in every area of video production, from scripts to editing and everything in between. 

professional crews can capture your event on location the way you want it captured and edit it to create just the effect your company is searching for. Our goal is to make every corporate video, trade show video, and other video look great and reflect well on your company.  We’re eager to do that for you.

To find out more about what NextThought Studios can offer your corporate event video production, or to receive a free estimate on your job, contact NextThought Studios online today.

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Max Bevan, B.B.A

Written by Max Bevan, B.B.A

Max heads Business Development for NextThought Studios and is a video marketing specialist with an in-depth knowledge of marketing trends and a comprehensive background in video production. He has a direct eye for creating innovative and entertaining videos with commercial appeal as part of high-impact marketing campaigns. Having worked on videography projects for the University of Oklahoma and Gaylord Hall Productions, Max now uses his in-depth knowledge to help clients understand how to use video elements to tell their stories. Max is noted for being adaptive to any situation, and he specializes in sales and client relationships.