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For Agencies

How Can Agencies Make the Most of the Power of Video?

If you haven’t already recognized that video is a powerful medium for marketers, it’s time to get on board. A whopping 75 million Americans watch online video every day, and by 2021, it’s estimated that 82 percent of all traffic on the internet will be video.

In other words, video is the medium that people prefer. It’s it in your best interest to make the most of video, but how do you do it? How do you incorporate video into your existing services?

Price Your Video Services

Before you start to sell your video services, it’s important to come up with an appropriate pricing schedule. You don’t want to undersell your services, but you don’t want to scare potential customers away with a hefty price tag. What do you do?

Pricing is more of a science than an art. Before you set your price, you have to take into consideration all of the different factors at play. There are general cost factors, such as the type of video you plan to offer or the length of the videos you hope to market. The time it takes to create the video is another consideration, as well as the manpower it will require. Then, you have to factor in the cost of equipment.

Another thing to think about is whether or not you’ve even got the time, equipment, and manpower required to create effective videos. If you don’t, it doesn’t mean that all is lost. You can partner with a company focused solely on video production to produce white-label videos.

Once you’ve totted up your costs, it’s time to determine how much markup is appropriate. After all, you’re not working solely to recoup your costs— you want to make a profit, too. A lot of this is dependent on your business goals as well as your audience.

How to Create Engaging Videos

Market Your Video Services

You know how to market things— after all, that’s your business. But marketing video requires a slightly different strategy. Sure, you can try to use your old familiar tricks, but if you truly want to attract the attention of clients interested in video, you’re going to need to tweak your marketing strategy.

For starters, you should put together a portfolio that showcases your work. What better way to convince clients that you create innovative, effective videos than to show them what you’ve done? (If you’re planning to partner with a video production company, be sure that they can create a portfolio for you to share with clients before you sign with them.)

Just starting to create videos in-house? Don’t let that stop you from putting together a portfolio. Even if you haven’t shot much video on clients’ behalf, you can create videos specifically to showcase within your portfolio.

Still have questions? We have answers. Click here to download our latest ebook, The Ad Agency’s Complete Guide to Marketing, Pricing, & Selling Video. This helpful tool will give you the information you need to successfully implement video services into your arsenal.

Get the Ebook

About the Author

Max Bevan, B.B.A

Max heads Business Development for NextThought Studios and is a video marketing specialist with an in-depth knowledge of marketing trends and a comprehensive background in video production. He has a direct eye for creating innovative and entertaining videos with commercial appeal as part of high-impact marketing campaigns. Having worked on videography projects for the University of Oklahoma and Gaylord Hall Productions, Max now uses his in-depth knowledge to help clients understand how to use video elements to tell their stories. Max is noted for being adaptive to any situation, and he specializes in sales and client relationships.