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Corporate Communication

360 Video and VR: The Future of Marketing is Immersive

After Google’s high-profile flop with Google Glass, a clunky version of smart glasses, some people thought virtual reality (VR) was struggling. But that couldn’t be further from the truth. Google just didn’t get the formula right.

The global VR market is actually quite strong and predicted to grow at an annual compounding rate of 81% by 2024. That translates to big business for the companies that use it. VR is influencing entertainment, social media, mobile devices, and search engines. It's also transforming how people buy and experience the products they love.

At NextThought Studios, we’re leading the charge toward 100% consumer-friendly VR and immersive video production. We’re the company behind more than 5,000 video experiences for some of the world’s giants, like The History Channel and McDonald’s.

360-Degree Experiences

How are people experiencing 360 videos? In a variety of formats.

They might use the $199 Oculus Go or a higher-end Window Mixed Reality (WMR) headset. They could see a big-screen version of VR in a movie theater, or watch a small-screen version on YouTube on their iPhone.

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VR is beginning to blend right into video production and presentation. Across the globe, it’s reshaping how people experience art, nature, sports, travel, and much more:

This is all great news for marketers, who can set themselves apart from the competition and attract new audiences with 360 video and VR.

Every Viewer is an Explorer

One of the most exciting parts of 360 video is that it puts a person - you - at the center of every experience. Instead of viewing something as an outsider, you’re part of the story.


Imagine what this could mean for a company and its products.


Fans can actually become part of the behind-the-scenes process and get a complete insider’s view.

  • An assembly-line view from the perspective of a product being assembled
  • An on-location tour of a hotel, resort, restaurant, home for sale, entertainment venue
  • An all-access event walk-through, including on-stage and restricted areas
  • An immersive day in the life of a celebrity or CEO
  • A detailed interior-view tour that shows the inside of equipment - great for music and tech
  • A bird’s eye or alternate perspective view - construction, demolition, fans, crowds

Video, VR, and Beyond

Truly, if you can dream it up, NextThought Studios can make it happen: animation, interactivity, drones, remote terrain, time-lapse, documentaries, commercials, anything from quick YouTube tutorials to cinematic-quality production.

No matter the topic, 360 video and VR puts the audience at the center of the action. This provides an immersive experience people can’t find anywhere else.

Virtual Experiences, Real Revenue

Wondering if there’s real ROI in VR? NextThought videos are delivering big benefits for the companies that use them.

  • Improve sales figures
  • Support special promotions
  • Boost information retention
  • Strengthen branding
  • Build B2B relationships
  • Train employees, including remote workers
  • Create buzz and share-worthiness on the web
  • Attract attention on social media
  • Be seen as an innovative industry leader

Create a 360 video that speaks for itself with an immersive first-person experience. Connect with NextThought Studios for a custom quote, and let’s start brainstorming.

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About the Author

Janelle Bevan, M.A.

Janelle has produced and project-managed a wide array of videos ranging from corporate commercials to long-form documentaries. While completing her Master’s degree at the University of Oklahoma, she served as the graduate assistant to the department chair for the Creative Media. Janelle has worked with many nationally recognized organizations, creating documentaries for the National Association of Broadcasters, designing and editing instructional videos for the Federal Emergency Management Agency, as well as producing the 2015 Broadcast Education Association awards show in Las Vegas. Janelle is a six-time Telly Award winner and won a 2016 Emmy for her documentary featuring a collaboration from three executive producers of AMC’s The Walking Dead. Janelle has since served as NextThought’s Director of Post-Production and Media Management and helped facilitate over 1,000 videos in the last year.