Training videos are some of the most important content your company will ever produce. They keep your employees on the cutting edge of your industry, allowing your company to outshine the competition at every turn. In fact, Forbes ranks having a “culture of learning” among the most valuable assets of a business.
Is your company producing high-quality training videos? A video production company can help. Here’s how a full-service video production firm can benefit your business.
Benefit #1- Fast to the Finish Line
Speed matters in the marketplace. If it takes you too long to produce training videos, the skills you’re teaching may go out of date.
When you use aAn all-in-one video production company, they can take you through the production process quickly, from pre-production planning to post-production finishing touches. Your company can efficiently create training videos that keep you ahead of the competition.
Benefit #2- Creative Teamwork
Full-service video production also offers big benefits in terms of creativity and teamwork. The entire video production team works as a cohesive unit, following your vision for the video. You won’t have to explain the concept over and over again to various groups.
This allows maximum creative flexibility. Working together, the video team can develop ways to engage your employees, while they learn critical skills, using innovative techniques such as:
Benefit #3- Quality Equipment and Expertise
Here’s something else to think about: A full-service video production company has invested in a wide range of high-quality equipment, so you don’t have to. They’re intimately familiar with all of the devices, software, and effects needed to create world-class videos.
That’s a huge step above asking one of your employees to film training videos with an iPhone - something that’s embarrassingly common at companies today. Although they might be well-intentioned, low-quality videos come across as amateurish and in poor taste. More importantly, poor production value makes the video less effective.
High-quality training videos build trust with employees and help retain them for the long term. A great video makes your employees think, “Wow! I’m part of an amazing team.” A recent Dale Carnegie survey of employees found that high-quality training programs boost productivity by 202%.
Benefit #4- Opportunities for Built-in Value
This leads us to another benefit of using a full-service video production crew: value. Instead of receiving multiple quotes for all the individual services - script development, filming, post-production, and so forth - you’re presented with an all-in-one view of the project.
That’s good for your budget and great for your final result.
You’ll be able to produce cinematic-quality videos, without being nickel-and-dimed for every little cost along with the way. It’s a more holistic approach.
Benefit #5- Productive Long-Term Relationship
After your first video, your employees will likely be eager to see the next video in the series. They’ll be excited about your training videos. And that’s a very good thing - after all, consistency in training is very important.
Look at The Cheesecake Factory, which is known for investing heavily in consistent employee training. Their company sales-per-square-foot is twice the rest of the restaurant industry and they have a much higher employee retention rate than other national chains.
Great training videos create a strong bond with employees. The same strong bond should be found in your video production team itself. When you form a working relationship with a full-service training video production company, they become a powerful partner for your business. Each successive video is easier to produce, and your videos just get better and better.
NextThought Studios: Your Full-Service Partner
Ready to make a training video that commands the attention of your employees and gets them excited about learning? We’re ready to help.
We aren’t just a video production services company. Our parent company, NextThought, is an award-winning learning design and learning management system company. We bring this high-level educational design expertise to your corporate training video production.
NextThought Studios has made thousands of corporate training videos, including animated videos and interactive videos for companies that offer a variety of products and services. Our team of video experts can bring your ideas to life. Connect with NextThought Studios for a quote, and let’s make a masterpiece together.