5 Powerful Ways Animated Video Can Enhance Your Marketing
February 3, 2020
Did you know that simply adding an animated product video to your landing page could increase your conversions by 80%? People love watching videos as a way to learn about new products and services. This is why video is one of the most commonly consumed forms of internet traffic today.
Animated videos can enhance your marketing strategy and make your messages more effective. They can also cause customers to make positive associations with your brand, product, or service. Let’s look at how you could be using animated videos to expand your brand.
1. Getting Friendly With Google
Any great marketer knows you have to nurture your relationship with Google. If this powerful search engine likes the content you’re producing, you’ll get a higher ranking in search results, drive more traffic to your website, and build a much stronger online reputation.
Good news: Google loves videos.
Why? Because humans love videos, and Google tries to provide more of what humans love. It’s as simple as that.
Blog posts with any type of videos are 3 times as likely to attract inbound links through Google. And if you want to be seen within the first few Google results, you’ll be happy to hear that web pages with videos are 53% more likely to show up on page 1 of search results.
2. Establishing or Relaunching Products
When you’re launching a new brand—or rebranding an existing product line—animated video content is a great way to make a big splash and enhance your content marketing strategy. Animated videos are eye-catching and easily shareable on social media, which helps your brand expand virally across the web. This leads to greater brand awareness and customer loyalty.
Animated characters are great for building trust with skeptical audiences—and trust is a critical part of establishing a good reputation. Animations come across as fun, upbeat, and creative. They even evoke feelings of nostalgia from memories of childhood cartoons. Try out animated video on your product relaunch and be amazed at the difference this small tweak can make.
3. Building Customer Loyalty
If one of your marketing goals is increasing buyer loyalty, animated videos can be a big help. Animations help people understand your offerings and feel more satisfied after their first purchase.
For example, you can email every new customer a short, animated instructional video that provides tips and tricks for using your product. This gives your new customers a helping hand and inspires them to be more involved with your product.
Research shows that animations help people retain information—even complex ideas—much longer than text and static images. Case studies have shown that people have a limited attention span, so video ads are more likely to stick in their memories than other marketing efforts. When customers are trying to decide whether to purchase from you again, chances are they’ll remember the info from your animated video.
4. Boosting a Boring Brand
Tired of boring marketing messages? So are your customers. People can sense when a message is going to be the same-old same-old, and they tune it out.
SCORE, the nonprofit organization that supports small businesses, recommends creative videos as one of the top 8 ways to energize a boring brand. Even for businesses that aren’t entertainment-focused, like industrial manufacturing or freight delivery, animated videos spark fresh energy that gets people excited enough to keep watching. Simply put, video works.
Animations allow massive creative flexibility, so you can create videos that truly match your brand voice - no matter what it is. Demonstrate how something works, give a quirky tour, or show an alternate perspective that goes far beyond what we normally see.
Feel free to get funny. Marketing messages with humor are much more likely to be welcomed by your target audience and shared on social media. If your messaging needs a touch of humor, an animated video is the right fit.
5. Complementing Other Content
Videos are a relatively low-cost addition to a larger marketing campaign—yet they still drive massive ROI.
As an example, look at Dollar Shave Club. An early video that cost them $4,500 to produce brought the company—which was virtually unknown at the time—12,000 orders in 48 hours. They share all their marketing videos on YouTube, where each video usually racks up about 2 million views over the course of a few months.
Videos help your promotions and calls to action stand out in a crowded marketplace. Animated videos show your potential customers that you’re an innovative and creative company.
90% of people who use the internet say videos help them make decisions about buying products.
80% of online users watched a video in the past month, and 46% of those took action to find more information after watching the video.
Just 1 animated video has a more powerful impact than a 2,000-word blog post. And, it’s far less time-consuming.
Since last year, the number of small, local businesses using video in their promotions increased 71%—and for larger companies with marketing budgets over $10,000, the increase was 131%.
Adding a video to a social media promotion makes it 1200% more likely to be shared.
Go the Next Level with NextThought Studios
If your company needs to enhance its marketing messages, partner with the animators at NextThought Studios. No matter how complex or creative your idea is, our animators can bring it to life. And we also do live video, of course!
Connect with NextThought Studios for a custom quote, and let’s start brainstorming.
Janelle Bevan, M.A.
Janelle has produced and project-managed a wide array of videos ranging from corporate commercials to long-form documentaries. While completing her Master’s degree at the University of Oklahoma, she served as the graduate assistant to the department chair for Creative Media. Janelle has worked with many nationally recognized organizations, creating documentaries for the National Association of Broadcasters, designing and editing instructional videos for the Federal Emergency Management Agency, and producing the 2015 Broadcast Education Association awards show in Las Vegas. Janelle is a six-time Telly Award winner and won a 2016 Emmy for her documentary featuring a collaboration from three executive producers of AMC’s The Walking Dead. Janelle served as NextThought’s Director of Post-Production and Media Management and helped facilitate over 1,000 videos during her time at NextThought.