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5 min read

5 Powerful Ways Animated Video Can Enhance Your Marketing

February 3, 2020

Did you know that simply adding an animated product video to your landing page could increase your conversions by 80%? People love watching videos as a way to learn about new products and services.

Animated videos can enhance your marketing strategy and make your messages more effective. Let’s look at how you could be using animated videos to expand your brand.

1. Getting Friendly With Google

Any great marketer knows you have to nurture your relationship with Google. If this powerful search engine likes the content you’re producing, you’ll get a higher ranking in search results, drive more traffic to your website, and build a much stronger online reputation.

Good news: Google loves videos.

Why? Because humans love videos, and Google tries to provide more of what humans love. It’s as simple as that.

Blog posts with videos are 3 times as likely to attract inbound links through Google. And if you want to be seen within the first few Google results, you’ll be happy to hear that web pages with videos are 53% more likely to show up on page 1 of search results.

2. Establishing or Relaunching Products

When you’re launching a new brand—or rebranding an existing product line—animated videos are a great way to make a big splash. They’re eye-catching and easily shareable on social media, which helps your brand expand virally across the web.

Animated characters are great for building trust with skeptical audiences—and trust is a critical part of establishing a good reputation. Animations come across as fun, upbeat, and creative. They even evoke feelings of nostalgia from memories of childhood cartoons.

3. Building Customer Loyalty

If one of your marketing goals is increasing buyer loyalty, animated video can be a big help. Animations help people understand your offerings and feel more satisfied after a first purchase.

For example, you can email every new customer a short, animated instructional video that provides tips and tricks for using your product. This gives your new customers a helping hand and inspires them to be more involved with your product.

Research shows that animations help people retain information—even complex ideas—much longer than text and static images. So when customers are trying to decide whether to purchase from you again, chances are they’ll remember the info from your animated video.

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4. Boosting a Boring Brand

Tired of boring marketing messages? So are your customers. People can sense when a message is going to be the same-old same-old, and they tune it out.

SCORE, the nonprofit organization that supports small businesses, recommends creative videos as one of the top 8 ways to energize a boring brand. Even for businesses that aren’t entertainment-focused, like industrial manufacturing or freight delivery, animated videos spark fresh energy that gets people excited enough to keep watching.

Animations allow massive creative flexibility, so you can create videos that truly match your brand voice - no matter what it is. Demonstrate how something works, give a quirky tour, or show an alternate perspective that goes far beyond what we normally see.

Feel free to get funny. Marketing messages with humor are much more likely to be welcomed by your audience and shared on social media. If your messaging needs a touch of humor, an animated video is the right fit.

5. Complementing Other Content

Videos are a relatively low-cost addition to a larger marketing campaign—yet they still drive massive ROI.

As an example, look at Dollar Shave Club. An early video that cost them $4,500 to produce brought the company—which was virtually unknown at the time—12,000 orders in 48 hours. They share all their videos on YouTube, where each video usually racks up about 2 million views over the course of a few months.

Videos help your promotions stand out in a crowded marketplace. Animated videos show your audience that you’re an innovative and creative company.

  • 90% of people who use the internet say videos help them make decisions about buying products.
  • 80% of online users watched a video in the past month, and 46% of those took action to find more information after watching the video.
  • Just 1 animated video has a more powerful impact than a 2,000-word blog post.
  • Since last year, the number of small, local businesses using video in their promotions increased 71%—and for larger companies with marketing budgets over $10,000, the increase was 131%.
  • Adding a video to a social media promotion makes it 1200% more likely to be shared.

If your company needs to enhance its marketing messages, partner with the animators at NextThought Studios. No matter how complex or creative your idea is, our animators can bring it to life. Connect with NextThought Studios for a custom quote, and let’s start brainstorming.

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Janelle Bevan, M.A.

Written by Janelle Bevan, M.A.

Janelle has produced and project-managed a wide array of videos ranging from corporate commercials to long-form documentaries. While completing her Master’s degree at the University of Oklahoma, she served as the graduate assistant to the department chair for the Creative Media. Janelle has worked with many nationally recognized organizations, creating documentaries for the National Association of Broadcasters, designing and editing instructional videos for the Federal Emergency Management Agency, as well as producing the 2015 Broadcast Education Association awards show in Las Vegas. Janelle is a six-time Telly Award winner and won a 2016 Emmy for her documentary featuring a collaboration from three executive producers of AMC’s The Walking Dead. Janelle has since served as NextThought’s Director of Post-Production and Media Management and helped facilitate over 1,000 videos in the last year.