By 2021, one million minutes of video content per second will cross global IP networks. In other words, video has rapidly become one of the most popular ways to communicate, and savvy marketers have been quick to hop on this bandwagon.
Video is an effective and efficient way to tell a story, and drone video is just one of the most recent trends that have changed the way we film today.
Here are a few of the ways that drone video can impact your storytelling.
#1: Drones Go Where You Can’t
Whether you hope to shoot on a factory floor or in the middle of a crowded street, drones get you the access you want to a scene that could otherwise be unsafe or too tough to shoot.
While your camera operator might not be safe in the middle of the street during Rio’s Carnival celebration, your drone can film high-quality video without fear of being run over by a parade float or a battalion of dancers.
Your drone can safely enter a factory floor that would require your camera crew to don safety equipment that could potentially interfere with their ability to do their job. Or, your crew could be endangered by their lack of familiarity with the machinery operating within. Regardless, you’ll get the shot you want without the liability that goes with shooting in a dangerous location.
Better yet, a drone eliminates the need for a camera operator to risk their safety by scaling tall ladders or balancing precariously from a high crane. Your drone operator will be safe on solid ground while the drone flies high.
#2: It’s Cheaper to Use a Drone
If you’ve previously depended on a helicopter or plane to get your breathtaking aerial shots, you probably had to do some juggling within your budget to pay for the pilot, not to mention the costs related to renting the plane or helicopter for the hour, if not the day. And what if the weather is uncooperative? Your budget is blown to bits and you’ve got nothing to show for it.
Drones significantly reduce the expenses related to achieving the shot you’ve envisioned.
For one, renting a drone costs less than renting a helicopter or airplane. You could even purchase one to get the shots you want whenever you want them.
That said, drones, much like any other camera, can range significantly in price– you could pay as little as $1000 and as much as $12,000, depending on the model. And you’ll still have to pay to train someone on your team to learn how to operate the drone.
You’d probably be better off leaving drone videography in the hands of experienced professionals; after all, it will still cost less than you’re spending on traditional aerial photography.
#3: Capture More Attention
People are fascinated by drone videos. A quick search on YouTube reveals thousands of drone videos with millions of views— there are whole shows dedicated to drone footage on the Smithsonian Channel and History Channel.
Judicious usage of drone videography in your projects can set you apart from your competitors. It shows that you’re on the cutting edge of the latest video trends and that you’ve got the necessary equipment to create interesting video. (Or, it shows that you know an experienced video production company who has the state-of-the-art drones required for high-quality shots.)
Using drone video on your social media platforms will attract attention like nothing else. Watching the footage captured from a drone can be mesmerizing— use the public’s interest in drone video to get more eyes on your website!
#4: Reduce Your Environmental Impact
If your company places a high premium on following environmentally-friendly practices, a drone will fit right in. For one, it could attract clients who require footage of environmentally-sensitive locations; it’s far better to send a drone zooming over the landscape than to send in a camera crew who will trample across the area.
Also, you’ll significantly reduce your company’s carbon footprint when you no longer engage the services of helicopters or airplanes. Instead of using fuel, you can just pop in a few rechargeable batteries and you’ll be ready to go. This can be an appealing selling point, particularly if you’re trying to attract clientele who are especially environmentally-conscious.
#5: Build Better Brand Identity
Video is one of the most effective methods of conveying your brand’s story; drone video can do it in an entirely unique way. You can get shots that were previously impossible, solidifying your client’s brand identity like nothing else.
You’ll be able to capture footage up close and personal, and then pull up and out to capture a larger scene, whether it’s a view of the company’s corporate headquarters or a shot of the crowd at their event. The points-of-view made possible by drone video can become a part of the client’s brand identity, setting them apart from their competitors.
If you’re eager to see how drone video can impact your storytelling, let’s talk. Click here to tell us about your video needs today!
Janelle Bevan, M.A.
Janelle has produced and project-managed a wide array of videos ranging from corporate commercials to long-form documentaries. While completing her Master’s degree at the University of Oklahoma, she served as the graduate assistant to the department chair for Creative Media. Janelle has worked with many nationally recognized organizations, creating documentaries for the National Association of Broadcasters, designing and editing instructional videos for the Federal Emergency Management Agency, and producing the 2015 Broadcast Education Association awards show in Las Vegas. Janelle is a six-time Telly Award winner and won a 2016 Emmy for her documentary featuring a collaboration from three executive producers of AMC’s The Walking Dead. Janelle served as NextThought’s Director of Post-Production and Media Management and helped facilitate over 1,000 videos during her time at NextThought.