What captures the attention of just about anyone, from the kid in the mailroom to your biggest client? Video. Here are 7 ideas for fun and engaging ways your business can use video to connect with their market and potential employees, and everyone in between!
1. COMMUNICATE GOALS AND VALUES
This option takes thoughtful review of your business practices. Do you aim for 99% customer satisfaction? Do you read Google and Yelp reviews and discuss how you can apply their comments?
Whatever your company values and goals are, the public should know about them– and, more importantly, understand them.
People may not choose your business simply because of your low prices, but if you show the link between pricing and the company’s dedication to honesty in business practices, it makes you more than just a good or service.
Providing documentation of all policies could create an uptick in clientele interested in working with a trustworthy business.
2. CREATE A PERSONAL CONNECTION WITH CLIENTS
It’s easy to feel alienated when dealing with automated answering systems, templated forms, and website dropdowns with no write-in options.
People like to feel they know the businesses with whom they interact; highlighting the real people within your business is a great way to achieve that feeling of connection.
Why do they love their jobs? What’s their favorite thing about the company? Do their family and friends do business with you?
Include your employees in the creation of this video and they’ll share it with a sense of ownership and company pride.
3. EXPLAIN A COMPLEX PRODUCT OR SERVICE
Just because you can explain your company’s product in four detailed paragraphs does not mean you should.
Put on your training hat and think, “If a new employee walked in the door right now, how would I explain it without overwhelming them?”
Take that approach and make it into a short video with the right graphics and accompanying footage and you can transform a formerly dull paragraph into a lightbulb in your customers mind flashing the words, “I need that!”
4. HOW DID THIS GET MADE?
Related to the previous entry, showing how your product is made can add life to a seemingly simple topic.
This could also be a light-hearted approach as you show the process of working with your employees if your company provides services rather than a physical product.
Why tell people when you can show them? In theory, the process of making Twizzlers is boring, but how long did you spend watching the gif above?
5. CREATE FUN, SHAREABLE RECRUITING VIDEOS
Once you’ve read a few job listings they start sounding the same – professional, reliable, detail-oriented, etc. Next time you’re in need of new personnel, make a reusable recruiting video.
It doesn’t matter if you’re a buttoned-up professional group or Silicon Valley tech. Potential employees will have a feel for your people and environment and can apply accordingly.
Making this kind of video could even be proactive – leave it posted on YouTube and potential employees will come to you without any of your man hours being spent.
6. WHAT MAKES YOU BETTER THAN THE COMPETITION?
Sit down and do a quick SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your market.
What do you notice? Take your “Strengths” and “Opportunities” and communicate them in a way that reflects your business’s character and advantages.
Once you create this video, you could reuse it for recruitment, an “About Us” page on a website, or a quick, engaging introduction to your business at conferences.
7. INSTILL BRAND RECOGNITION
Brand recognition has a huge role in consumer selection.
We gravitate toward the familiar and shy away from the unknown.
This means there’s tangible money to be made in making your business recognizable to the average person on the street.
You don’t have to be the flashiest, most obnoxious competitor out there. You’ll win by having a consistent video design, tone, and brand characteristics consumers can quickly understand and explain to others.