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Videos tap into our deep desire for demonstration. As humans, we want proof of things and we want to see that proof right before our own eyes.

How Can Your Corporate Training Be Improved With Video?

15 Nov 2018

Videos tap into our deep desire for demonstration. As humans, we want proof of things and we want to see that proof right before our own eyes.

As employees, people prefer educational videos to other methods of learning. Videos are helpful, interesting, and fun—and far more memorable than simply reading a handout or listening to the same old boring trainer.

Would your training plan be better with video? Here’s why it’s so important for educating your employees.

Boost Engagement and Memory

Training videos help people appreciate and remember things they learn at work. While workers can remember about 10% of what they read after 3 days, they can remember 65% of what they see in pictures and video.

There’s just something about video that creates a lasting picture in our minds. Videos inspire creativity and spark discussion that helps us remember what we’ve learned. After seeing an educational video, your employees can chat about what they’ve seen for days, weeks, or months afterward.

Explain Complex Concepts

If your company requires employees to learn lots of complicated ideas, video is an excellent choice for teaching them. No matter how sophisticated the information is, there are video options you can choose:

Show Detailed Views

The level of detail that video allows can open new worlds of instruction for your company. If your products have detailed inner workings, or if your facility has new equipment, you can use video to explain all the ins-and-outs to your employees.

You can even incorporate animations and quizzes that ensure your employees are grasping the details of every video. At the end of each segment, include a wrap-up of key points that highlight the most important concepts.

When it’s time to train a new employee, you’ll have a video archive full of detailed information they can use to learn. This makes employee on-boarding a much faster and easier process.

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Fun and Entertaining

Let’s face it: Training can be boring. Your employees might be used to dragging themselves to your training seminars. Wouldn’t it be great to shake things up?Videos add fun and entertainment to training. They’re mini-movies that allow your employees to sit back and take in the video experience, feeling open and relaxed as they learn.

In fact, educational videos are so entertaining, they’re one of YouTube’s fastest-growing niches. New YouTube stars like Veritasium and VSauce present highly technical educational information in fun, engaging ways to millions of subscribers.

Support Long-Term Retention

One big advantage of videos over other types of instruction is that your employees can view them multiple times, over and over, until they understand. When in doubt, they can always go back to the video. Plus, they’ll retain information they learn in your training videos much better than anything written or spoken to them.

One study of 1,800 U.S. workers found that after viewing training videos for the very first time, 90% found them effective for absorbing new information. This large group of workers vastly preferred videos to their previous forms of training, including reading through printed materials and receiving verbal instruction.

Retain Your Employees, Too

Speaking of retention - training videos can also help your company with its employee retention. A whopping 74% of employees wish they received more training at work, and 70% say not receiving regular training influences their decision to stay at or leave a company.

Training videos keep employees informed and on board. If your company creates a steady stream of new training videos, you’ll inspire employees to work skillfully at your company for many years to come.

Are you ready to use videos to keep your employees engaged, motivated, and educated? Our team of training video experts can bring your ideas to life. Connect with NextThought Studios for a quote, and let’s start brainstorming.

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About the Author

Max Bevan, B.B.A

Max heads Business Development for NextThought Studios and is a video marketing specialist with an in-depth knowledge of marketing trends and a comprehensive background in video production. He has a direct eye for creating innovative and entertaining videos with commercial appeal as part of high-impact marketing campaigns. Having worked on videography projects for the University of Oklahoma and Gaylord Hall Productions, Max now uses his in-depth knowledge to help clients understand how to use video elements to tell their stories. Max is noted for being adaptive to any situation, and he specializes in sales and client relationships.

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