Why Should Your Marketing Strategy Include Drone Video?
October 10, 2018
It’s true. Video is quickly becoming the most popular way to connect with your audience. In fact, 81% of businesses use video as a marketing tool in 2018— and that number is up by 18% since 2017. How do you set your marketing strategy apart from your competitors? Two words: Drone video. Companies seeking a fun and interesting way to capture your audience’s attention are incorporating drone video into their marketing strategy. Here are a few reasons why you should do the same.
Create Breathtaking Video with (Relative) Ease
Whether you’re hoping to showcase your factory floor in action or you want a huge, panoramic shot of a successful live event, drone video gives you the shot you want without endangering your camera crew.
If you’ve ever asked a camera pro to clamber to the top of a high ladder or you’ve taken on the cost of a crane to get the shot you seek, you know that sometimes your vision outstrips either your crew’s abilities or your budget (if not both).
Drone video allows you to get the shot you want without fear of breaking your budget— or worse, breaking a camera pro. Yes, drone video has a learning curve, but if you don’t have the time (or inclination) to learn how to effectively use a drone, there are drone video experts who are happy to help.
Kick Your Social Media Game Up a Notch
These days, social media can make or break a business. You probably speak fluent hashtag and you routinely engage with your followers on the platform of your choice. And, of course, you’re aware that video has quickly become a key part of any successful social media account.
Imagine the likes and comments you’ll get when your followers are treated to a fantastic drone video. Or, consider shooting a fun “behind the scenes” video to a quick look into your day-to-day— a drone video shot in your office will make your viewers feel like they’re one of the team and it will showcase your commitment to staying on trend.
Get a Leg Up on Your Competitors
Video is evolving at a lightning-fast pace. Think of the video captured by the most state-of-the-art cameras as recently as five years ago— now think of the video you can capture the smartphone in your pocket. Your smartphone video is probably sharper and clearer than the older video.
Incorporating drone video signals to your audience that you’ve got your finger on the pulse of technology. You’re ready to embrace the latest trends and you’re willing to invest in the equipment that’s necessary to achieve the best shot. (Or, you work with a video production studio that has the experience, equipment, and know-how required.)
If your competitors aren’t willing to take the leap to drone video, you’ll definitely stand out from the crowd.
Discover Exactly How Applicable It Is
If you’re not sure how you’d use drones in your marketing strategy, you might be surprised to discover how versatile they are. They’re not just used for TV and film production anymore! Industries as diverse as realtors, tourism, property management and development, and event organization can take advantage of the breathtaking aerial footage produced by drone video.
Not sure how it would work? Here are a few ways that drone footage can enhance your marketing strategy:
Show the true size and layout of the property to interested buyers
Get a good view of the general location
Give prospective customers gorgeous aerial shots of the property
Offer interested prospects a no-holds-barred tour of the property, including the location and facilities.
Give a birds’ eye view of gorgeous golf courses
Showcase gorgeous scenic vistas that tourists love to see
Property Management and Development
Safely show construction in progress
Get a good view of the property and surrounding infrastructure for marketing purposes
Offer prospective customers lifestyle videos of the locale
Offer a unique perspective to highlight sponsors’ involvement
Show off beautiful sporting arenas
Capture the full concerts and outdoor festival experience
You’ll Still Tell Your Story— But You’ll Tell It Better
Yes, you know that storytelling is a key part of getting your message across in an effective manner. While video is still one of the best ways to tell your story, it’s extreme popularity can make it, well, ignorable.
Your audience has seen traditional video done over and over again. Even carefully conceived video just doesn’t have the impact it used to have.
The best way to regain your audience’s attention is to incorporate interesting shots— enter the drone.
Want to showcase the crowds of people streaming into your big event? Does your enormous facility need to be seen from above for your audience to truly appreciate its magnificence? Is your business located in a truly beautiful place? Drone video will tell your story more successfully than ever before.
People Love Drone Video
Bottom line: drone video is cool. Whether you’re filming a majestic landscape, a construction site, or you’re capturing a birds’ eye view of your big event, people are eager to see drone video footage.
If you want to attract people to your website and you want them to stick around long enough to get a good feel for what you have to offer, video is by far the most efficient way to do that. Drone video is even more compelling. If you hope capture— and keep— your audience’s attention, consider incorporating drone video.
Are you interested in learning more about what drone video can do to revitalize your marketing strategy? Let’s chat! Click here to connect with one of our video professionals today.
Janelle Bevan, M.A.
Janelle has produced and project-managed a wide array of videos ranging from corporate commercials to long-form documentaries. While completing her Master’s degree at the University of Oklahoma, she served as the graduate assistant to the department chair for Creative Media. Janelle has worked with many nationally recognized organizations, creating documentaries for the National Association of Broadcasters, designing and editing instructional videos for the Federal Emergency Management Agency, and producing the 2015 Broadcast Education Association awards show in Las Vegas. Janelle is a six-time Telly Award winner and won a 2016 Emmy for her documentary featuring a collaboration from three executive producers of AMC’s The Walking Dead. Janelle served as NextThought’s Director of Post-Production and Media Management and helped facilitate over 1,000 videos during her time at NextThought.