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Videos are everywhere, but does that mean it's the right fit for your business?

 

 

 

 

 

 

 

Why Video?

7 May 2018

Videos are everywhere. Have you asked yourself if video is the right fit for your message? Why choose video when there are so many cheaper and easier ways to get your message out there?

As a marketing tool, video can be powerful and effective. 

You probably know that video marketing is both powerful and effective. It can positively impact your position on the search engine result pages (SERPs), and 

Why video?

#1. Traffic

It's expected that video traffic will account for 80% of all global consumer Internet traffic! That's huge!

Consider your own behavior. When you're looking to learn about a solution to your problem, what's the first step you take? You may enter a few keywords into Google, then find that a YouTube video shows up on your search.

Perhaps you choose to watch the video or read about the product? Almost 55% of people watch at least one video online every day.

#2. Information overload

Video can determine whether someone understands how to properly use your product or service— and if they even want to use your product or service.

We live in the age of information overload. The Internet has made all information readily accessible, but at times, it's also made all of this information a little confusing.

When it comes to purchasing a product or service over half of Internet users look for videos before visiting a store.

3 Questions to Test Your Video's Effectiveness

#3. Consistency

Let's be honest: sometimes things get lost in translation and sometimes... even in a single language, people can still get lost. It happens.

You may have experienced this on occasion. It's when you send a text or an e-mail to a friend or a family member and it ends up having the opposite effect of what you intended.

One way to avoid these kinds of mistakes: video.

How to Create Engaging Videos

A video can be a wonderful way to get your audience’s attention, whether you’re training your team or marketing a new product.

Creating a truly engaging video might feel like an overwhelming task. The good news? We can help!

Click here or call (405) 689-5486 to talk to one of our video experts today. 



About the Author

Janelle Bevan, M.A.

Janelle has produced and project-managed a wide array of videos ranging from corporate commercials to long-form documentaries. While completing her Master’s degree at the University of Oklahoma, she served as the graduate assistant to the department chair for the Creative Media. Janelle has worked with many nationally recognized organizations, creating documentaries for the National Association of Broadcasters, designing and editing instructional videos for the Federal Emergency Management Agency, as well as producing the 2015 Broadcast Education Association awards show in Las Vegas. Janelle is a six-time Telly Award winner and won a 2016 Emmy for her documentary featuring a collaboration from three executive producers of AMC’s The Walking Dead. Janelle has since served as NextThought’s Director of Post-Production and Media Management and helped facilitate over 1,000 videos in the last year.

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