Videos are everywhere. Have you asked yourself if video is the right fit for your message? Why choose video when there are so many cheaper and easier ways to get your message out there?
As a marketing tool, video can be powerful and effective.
You probably know that video marketing is both powerful and effective. It can positively impact your position on the search engine result pages (SERPs), and
It's expected that video traffic will account for 80% of all global consumer Internet traffic! That's huge!
Consider your own behavior. When you're looking to learn about a solution to your problem, what's the first step you take? You may enter a few keywords into Google, then find that a YouTube video shows up on your search.
Perhaps you choose to watch the video or read about the product? Almost 55% of people watch at least one video online every day.
#2. Information overload
Video can determine whether someone understands how to properly use your product or service— and if they even want to use your product or service.
We live in the age of information overload. The Internet has made all information readily accessible, but at times, it's also made all of this information a little confusing.
When it comes to purchasing a product or service over half of Internet users look for videos before visiting a store.
Let's be honest: sometimes things get lost in translation and sometimes... even in a single language, people can still get lost. It happens.
You may have experienced this on occasion. It's when you send a text or an e-mail to a friend or a family member and it ends up having the opposite effect of what you intended.
One way to avoid these kinds of mistakes: video.
A video can be a wonderful way to get your audience’s attention, whether you’re training your team or marketing a new product.
Creating a truly engaging video might feel like an overwhelming task. The good news? We can help!