Good news: Video converts— and it converts even better than text. Here are some helpful stats to show you how video can improve your marketing efforts, increase conversions and help your business grow.
What makes video so successful?
You might be wondering why video gets better results than text— after all, it’s faster to scan a few lines of text than to sit through a couple of minutes of video. That might be true, but it’s not necessarily what your visitors prefer.
Worried about the cost of creating high-quality video? Well, 51 percent of marketers around the globe say that video has the best ROI of all content options.
You can write paragraph after paragraph about your product or service, but a simple video relaying the basic information is incredibly effective. Fifty percent of users seek out video related to a product or service prior to making a purchase.
Video is effective, but when you couple video with other marketing tools, your strategy is even more likely to result in growth.
Video and Social Media
If you’re like most people, you’ve probably watched a video on Facebook or Twitter. Videos on social media generate 1,200 percent more shares than text and images combined— if you’re hoping that satisfied customers will share information about your product or service with their friends or followers, video is the key.
With Facebook and Twitter both auto-playing video in their newsfeeds, it’s harder to avoid video content than it used to be. As users scroll down, they’re seeing videos automatically, and they’re watching because video is more compelling than other content. Eighty-two percent of Twitter users watch videos while they’re on the platform, and 45 percent of users watch more than an hour of video on Facebook or YouTube each week.
Facebook’s video posts have a 135 percent greater reach than posts that rely on traditional photos, and the platform sees 8 billion video views each day. Even Instagram, the platform that started with still photography, has adopted video, allowing marketers to engage audiences in a whole new way.
Janelle has produced and project-managed a wide array of videos ranging from corporate commercials to long-form documentaries. While completing her Master’s degree at the University of Oklahoma, she served as the graduate assistant to the department chair for Creative Media. Janelle has worked with many nationally recognized organizations, creating documentaries for the National Association of Broadcasters, designing and editing instructional videos for the Federal Emergency Management Agency, and producing the 2015 Broadcast Education Association awards show in Las Vegas. Janelle is a six-time Telly Award winner and won a 2016 Emmy for her documentary featuring a collaboration from three executive producers of AMC’s The Walking Dead. Janelle served as NextThought’s Director of Post-Production and Media Management and helped facilitate over 1,000 videos during her time at NextThought.