The proper presentation of information is key for achieving viewer attention and recall in educational video. Ideally, an information video will contextualize the concept being presented so the viewer is adequately prepared to process the information. Next, the video should present its core concept and offer the viewer a framework for personalizing the information. The final steps for a successful video involve elaborating the information with meaningful examples and then providing a clear opportunity for information recall. This format provides positive reinforcement of the content being presented and delivers an optimized presentation of information along with a demonstration of mastery. Information videos should be no longer than five minutes, and the appropriate blend of visual and audio channels must be employed to achieve optimal cognitive load and information retention.
Video is an ideal medium for modeling skills and processes, and for helping viewers develop and demonstrate mastery. A modeling video will begin by contextualizing the skill or process being presented so the viewer is adequately prepared to process the information. Next, the video should show the skill or process in clear and easy-to-understand detail. This step is followed by offering the viewer a framework for personalizing the skill or process, and then elaborating with meaningful examples. The final step involves practice and a clear opportunity for information recall. Practice in a modeling video can range from open-ended questions with time for the viewer to reflect, to step-by-step skill or process recreation. Information videos should be no longer than five minutes, and the appropriate blend of visual and audio channels must be employed to achieve optimal cognitive load and information retention.
Video is an essential tool for promoting an organization, service, or product in today’s media-based society. A successful promotional video will make a clear statement about the company or organization’s brand, and should answer three important questions:
why – why should someone choose your company or organization instead of another one?
how – how will this benefit the viewer and how can they take the next step?
A promotional video should reinforce its message with a clear narrative and with examples, and it should provide viewers a workable framework for information recall. Finally, the promotional video should conclude with a call to action that prompts viewers to take the next step toward engaging with the company or organization.